DSL Creative Group is a full service agency that provides a vast array of services including:

  • Marketing, promotions, and public relations strategies;
  • Social media campaigns;
  • Web site design, update and/or maintenance;
  • Online content management and other customized web systems; and
  • New business development and launch.

Let our team of highly experienced professionals help you reach your business and communications goals!

David S. Legasse

Principal & New Business Development

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Janelle Richmond

Creative Director & Writer

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Peter Rowe

Art Director & Graphic Designer

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Daniel Smith

Technical Director & System Programmer

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Dave has a broad range of communication and business expertise including all facets of marketing campaigns, product and service introductions, marketing communications, sales support, social media, advertising, research, innovative web site concepts & hosting, and public relations.

An innovator, Dave and his team produce successful advertising and marketing campaigns that earned many note worthy acknowledgements, awards and recognitions in national and international competitions, including: CLIO, IMMY, Best of Broadcasting, Hatch (Boston Ad Club), PIA, B/PAA, and others.

However, even more important, these campaigns and programs were goal-oriented with an emphasis on return-on-investment. He has a broad range of industry expertise including business-to-business, high tech, software, medical, scientific, resort and vacation home development, governmental agencies, digital imaging, consumer and trade publishing, financial, and consumer products. In addition, he has presented at and/or managed dozens of seminars, conferences and trade shows.

Examples of his career work include:

  • Annual reports, catalogs, trade advertising and product videos;
  • Research based introduction of new corporate identities, products and services;
  • Corporate marketing & communication for mergers;
  • Sales support and campaigns, print media, radio, TV, internet, and social media;
  • Direct marketing and media kits for national and international consumer and industry publications;
  • Public relations program for the US Dept of Justice, and other government agencies and non-profits;
  • Created and managed a US division for an international company, including product development, international Ecommerce sales, and fulfillment;
  • From ground up, developed a complete new web site with internal management systems for a mid-western university;
  • Start up marketing programs and ongoing sales support for major resorts and vacation home communities, and;
  • Corporate and graphic identity for new, family-style restaurant chain
  • Recipient of a US Patent an anti-theft device, successfully marketed this product to utility companies nation-wide.

Partial Career Client List:

  • NHCDFA, New Hampshire Community Deveopment Fund Authority
  • Chrysler
  • National Airlines
  • McGraw Hill
  • Murphy Pavement Technology
  • American Optical
  • SIMS (Smith Industries Medical Systems)
  • CIO Magazine
  • Computer Graphics World
  • Satter of New England
  • Agfa, Division of Bayer Corporation
  • Big League Hotdog Company
  • Ingram Construction Corporation
  • Saint Xavier University - Chicago
  • U.S. Department of Justice
  • New Hampshire Lottery

Each client brings unique needs to DSL. As a writer and creative director, Janelle makes sure that the DSL team meets and exceeds those needs. An adept writer, she creates copy that effectively communicates the clients’ goals using a vast array of approaches including traditional print, social media and other innovative strategies. She is also an experienced marketing expert, helping clients achieve visibility in their chosen markets.

Examples of her recent work include:

  • concept and copy for annual reports;
  • text for websites;
  • copy and creation of social media pages;
  • project management;
  • new business proposals;
  • online and print newsletter text; and
  • ad copy and press releases.

Partial Client List:

  • American Bar Association—Section of Business Law
  • St. Francis Medical Center
  • Alexian Brothers Bonaventure House
  • National Airlines
  • Murphy Pavement Technology
  • DNA Hospitality Management

A highly talented artist, Peter uses this skill to create innovative concepts, graphic designs and illustrations for DSL clients. DSL uses Peter’s graphic designs for web sites, print material and logos. Peter also produces animations for websites to complement any written text. He works closely with a creative team to assure that the client gets a website that is effective, easy to navigate and visually stunning. He is proficient in Photoshop, Illustrator, InDesign, DreamWeaver, Flash as well as a variety of 3-D programs, creatively integrating them into web or print design.

Examples of his recent work include:

  • concept, design and construction of new websites;
  • maintenance and updates to existing websites;
  • production of newsletters, ads and other collateral print materials;
  • conversion of print materials for online use; and
  • creation of logos, graphics, illustrations and animations for website and print projects.

Partial Client List:

  • New Hampshire Community Development Finance Authority
  • National Airlines
  • Murphy Pavement Technologies
  • Ingram Construction Corporation
  • Greenspring of Vermont

Daniel specializes in creating specialized, unique web systems. An experienced programmer, he customizes each system to the specific client needs. He concentrates not only on developing sites but also provides ad hoc systems for those who need to enhance their current sites. Depending upon the site requirements, he can write programs from the simple to the complex. His goal is to make the systems easy for a vast range of users.

He is proficient in PHP, javascript, jQuery and mySQL and works in PC, MAC and Linux/Unix platforms, depending upon the project need. Examples of his recent work include:

  • customized and 3rd party shopping cart systems for customers;
  • content management system so that customers have the ability to update the content on the website using a secure login;
  • customizing websites and blogs using Wordpress (a blog and Content Management System);
  • complex form submissions to collect data (pre-hire applications, timeclock punches, request for proposals, and surveys); and
  • registration and signup forms for camps and sporting events.

In addition to almost 20 years of programming experience, Daniel holds a BS Computer Science from Armstrong Atlantic State University.

Partial Client List:

  • The Sullivan Group
  • Federal Medical Supply
  • Fatwood Kindlin'
  • Chatham Oral & Maxillofacial Surgery, P/C.
  • Founding Farmers